Apparel maker Kellwood Company has named George Sokolowski as its corporate vice president strategy and chief marketing officer.

Sokolowski has more than 30 years of experience in the retail and consumer packaged good industries, and most recently served as managing partner of SkyTop Advisors, a retail marketing advisory group.

His responsibilities will include strategic planning, brand development and positioning, consumer research, and trend analysis.

Based in New York, Sokolowski will report to Robert C Skinner Jr, the company's chairman, president and CEO.