US: Ken Dice to manage Nike brand in US
Ken Dice has joined Nike as vice president of USA brand management.
Since 2004, Dice has been executive vice president of marketing for Discovery Communications with responsibility for the marketing functions of The Discovery Channel, The Learning Channel, The Animal Planet, The Travel Channel and eight other Discovery properties. Earlier in his career, he was with Sony Electrics as senior VP of consumer marketing and with Leo Burnett.
At Nike, he reports to Craig Cheek, vice president and general manager of Nike USA.
"Ken brings 20 years of consumer and brand marketing experience to Nike in the areas of entertainment and technology, along with a strong agency foundation," said Joaquin Hidalgo, vice president of global brand management at Beaverton, Oregon-based Nike.
By Arnold J Karr.
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