US: Kenneth Cole enters Delta Galil underwear deal
By Petah Marian | 4 January 2012
Kenneth Cole has entered a licensing agreement with Delta Galil Industries to manufacture men's and women's underwear, loungewear and hosiery under the Kenneth Cole New York and Kenneth Cole Reaction labels.
Kenneth Cole announced today (4 January) that the collection will be developed, produced and distributed by Delta Galil. The first collections will be launched in fall 2012, with the balance to launch by early 2013. The range will be distributed at Kenneth Cole New York retail stores and department and speciality stores around the world.
Delta Galil will replace Kenneth Cole's current licensing partner Esporta International. Esporta International will continue to ship to its current customers during the transition period in order to ensure continuity of deliveries.
"We are very excited about this new initiative and are pleased to have such a strong partner in these important classifications as we look to continue to better access the global marketplace. As was the case with our announcement last month to partner with The Reliance Group in India , this arrangement is another step in our overall strategy to become a leading dual gender global lifestyle brand," said Kenneth Cole Productions CEO Paul Blum.
Sectors: Apparel, Manufacturing
Companies: Kenneth Cole, Delta Galil, Kenneth Cole New York
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