Apparel group Kenneth Cole Productions is to extend the Le Tigre brand at JCPenney stores from spring 2008.

The brand will debut in juniors' sportswear and is also expected to expand into other categories, such as juniors' footwear and accessories, young men's apparel, footwear and accessories.

Kenneth Cole also announced that it has hired Ryan O'Sullivan, former chief executive officer of Le Tigre, as the president of its new Le Tigre division.

In addition, the company has retained its existing Le Tigre design team and certain key individuals it says, "to maximise continuity in the brand aesthetic".

O'Sullivan said: "My team and I are delighted to be joining forces with Kenneth Cole and I am excited to leverage the Le Tigre brand through major new accounts and partners, both in the United States and internationally.

"We believe that JCPenney is an ideal retail partner for Le Tigre, allowing us to offer premium branded items to consumers at affordable prices."