CHINA: Kingmaker's $250m Plan To Build European Business
The company, which makes top brands like Skechers, Timberland, Wolverine and Caterpillar, is setting up 11 new production lines.
The company currently runs a total of 25 production lines - 17 in China, three in Macau and five in Vietnam, each capable of producing up to 600,000 pairs of shoes a year.
Kingmaker says it plans to operate 36 production lines by 2005 and that its aim this year is to start making ladies' shoes.
And it wants to clinch a bigger share of the European market, currently its second largest market.
America is the company's biggest market, accounting for about 70 per cent of its revenue but the economy there is sluggish.
Kingmaker also wants to start producing more rugged, casual and children's footwear.
Companies: Wolverine World Wide Inc
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