Gap has appointed Simon Kneen as the new executive vice president of design and creative director for Banana Republic, with effect from 9 January.

Kneen has more than 25 years' experience in key design roles for clothing brands in the US and Europe, and will be responsible for the product direction and creative strategy for Banana Republic.

For the past five years, Kneen has been creative design director at the Retail Brand Alliance, with responsibility for the creative vision for brands such as Brooks Brothers and Adrienne Vittadini.

"Simon has a tremendous ability to creatively guide a brand, experience delivering a consistent aesthetic across all expressions of the brand, and a proven track record of fostering strong creative teams," said Banana Republic president Jack Calhoun.