A multi-spot advertising campaign has been prepared for the launch of Kobe Bryant's new signature Nike shoe, the Zoom Kobe III.

Zambezi Ink, of Venice, CA created, directed and produced the five-spot campaign, with one spot per week to premier at Bryant's website.

The ads, called 'Genius', feature Bryant dressed as Leonardo Da Vinci, Amadeus Mozart, George Washington Carver and Albert Einstein.

The Nike Zoom Kobe III is being sold online, with two new colour ways to be released late March and early May.