US: Kohl's launches DesigNation with Narciso Rodriguez
US department store operator Kohl's has announced a partnership with Narciso Rodriguez, who will be the first designer for the retailer's limited edition concept called DesigNation.
The DeisgNation concept will include collections based on international inspiration from different premier designers.
Narciso Rodriguez's collection will be influenced by his trip to Istanbul, Turkey earlier this year. The range will feature misses apparel including outerwear, dresses, skirts, trousers and shirts, and will be priced between US$30-150.
It will be available exclusively at Kohl's stores and online from early-November through December this year.
The retailer plans to launch multiple DesigNation collections throughout the year, with each collection featuring a different designer, marrying their aesthetic with influence from various international destinations.
"Kohl's has a long-standing history of successful and innovative long-term partnerships for both exclusive and national brands such as Simply Vera Vera Wang, Jennifer Lopez, Cuisinart and Levi's," said Kohl's chairman, president and CEO Kevin Mansell.
"Additionally, we are pleased to offer our customers more fashion options through the DesigNation concept. We are confident that the Narciso Rodriguez collection will resonate with consumers nationwide and continue to position Kohl's as a style destination."
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