US: Kohl's unveils Narciso Rodriguez clothing range
US department store chain Kohl's has unveiled its first clothing collection with fashion designer Narciso Rodriguez as part of the limited-edition DesigNation concept.
The Istanbul-inspired collection, which includes outerwear, dresses, skirts, pants and shirts, will be available in stores from tomorrow (7 November). More than 30 pieces will be available online. Prices range from US$30 to $150.
Narciso Rodriguez for DesigNation Launches November 7 at Kohl’s Department Stores
On November 7 at 7am consumers nationwide can purchase the premiere collection at Kohl’s stores and Kohls.com
For added convenience and selection, more than 30 exclusive styles to be available only on Kohls.com
MENOMONEE FALLS, Wis.--(Kohl’s Department Stores (NYSE: KSS) today announced the Narciso Rodriguez for DesigNation collection will be available nationwide on November 7 at 7 a.m. The limited edition, limited time collection is the first in the company’s DesigNation concept which features fashions from premier designers based on international destinations. Inspired by a trip to Istanbul, the Narciso Rodriguez collection melds the designer’s simple, sophisticated esthetic with the vibrancy of the Turkish culture, creating a collection that epitomizes exceptional design at incredible value.)--
“Kohl’s DesigNation has given me the opportunity to deliver beautiful, quality clothing to women at a true value. It is exhilarating to see the collection come to life.”
The contemporary collection of rich fabrics, bold prints and chic silhouettes will feature misses’ outerwear, dresses, skirts, pants and shirts with retail prices ranging from $30 to $150. To give consumers even more options, the company is launching more than 30 exclusive styles and colors that will be available only on Kohls.com.
“Kohl’s is thrilled to launch the first DesigNation collection this holiday season, giving our consumers even more access to world-class designer fashions at a price point they can afford,” said Don Brennan, Kohl’s chief merchandising officer. “Narciso Rodriguez for DesigNation delivers extraordinary quality, design and selection. With more than 100 pieces in the collection, our customers will have an unbelievable selection to choose from just in time for holiday.”
“While my inspiration was drawn from the ancient and historic city of Istanbul, the collection is designed for today’s modern woman,” said Narciso Rodriguez. “Kohl’s DesigNation has given me the opportunity to deliver beautiful, quality clothing to women at a true value. It is exhilarating to see the collection come to life.”
The Narciso Rodriguez for DesigNation launch is supported with an integrated advertising and marketing campaign that spans across print, broadcast, digital and social media. To celebrate with consumers nationwide, Kohl’s launched the “Pin Your Dream Looks” app, offering Facebook fans an opportunity to win a weekly $100 Kohl’s gift card by selecting their favorite collection looks on Pinterest through November 15. For complete details and Official Rules, please visit http://oak.ctx.ly/r/14he. In addition, the collection will be prominently featured in the misses department with branded creative.
Kohl’s second DesigNation collection will feature fashions from Derek Lam who will draw creative influence from his trip to Rio de Janeiro, Brazil. The collection, featuring misses’ apparel and swimwear, will be available nationwide in April 2013 exclusively at Kohl’s and Kohls.com. Kohl’s will launch multiple DesigNation collections annually featuring a different world-class designer, and marrying his or her aesthetic with influence from select international destinations.
About Narciso Rodriguez
Narciso Rodriguez, the designer who has redefined American style in the last two decades, plays a singular role in global fashion and has been the recipient of three CFDA Awards. Rodriguez has been named one of the “25 Most Influential Hispanics in America” by Time Magazine and won the Fashion Icon Award from the Pratt Institute, among many other honors. Narciso Rodriguez has dressed many celebrities for the Red Carpet and has maintained longstanding personal relationships with actresses including Sarah Jessica Parker, Claire Danes, Julianna Margulies and Rachel Weisz. On election night, November 4, 2008, Rodriguez became part of American history when First Lady Michelle Obama chose to wear a dress from the designer’s Spring 2009 collection to celebrate President Barack Obama’s triumphant victory. Rodriguez incorporates a simple, sophisticated sensibility: he makes modern classic clothing that functions both practically and aesthetically.
Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. With a commitment to environmental leadership, Kohl’s operates 1,146 stores in 49 states. In support of the communities it serves, Kohl’s has raised more than $208 million for children’s initiatives nationwide through its Kohl’s Cares® cause merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com, or join the discussion on Facebook http://www.facebook.com/kohls or Twitter http://twitter.com/Kohls.
Original source: http://www.businesswire.com/news/home/20121105005544/en/Narciso-Rodriguez-DesigNation-Launches-November-7-Kohl%E2%80%99s
Generally, 2013 is seen as being another challenging year for the apparel industry - although there is cautious optimism for an improved business environment. Issues such as compliance, sustainability...
Opportunities the apparel industry should focus on this year include developing strategic relationships to improve flexibility across the supply chain; a focus on adding value through design, innovati...
What should apparel firms have learnt from the upheaval of the past couple of years - and what should they be doing now if they want to remain competitive into the future? They need to remain nimble e...
Uncertainty is perhaps the biggest challenge facing the apparel industry in 2013. The economic situation in Europe and the US, a combination of rising production costs and flat prices, the pressure to...
The following is a general roundup of US apparel and shoe retailers' January 2013 sales results....
Catherine Malandrino is set to be the third designer to team up with US department store retailer Kohl's Corporation on its DesigNation limited-edition collection. ...
Global sourcing giant Li & Fung Ltd has seen its full-year profit slump despite a slight rise in turnover, blaming ongoing restructuring costs and weakness in its distribution business....
- Improved supplier capabilities benefit Next
- THE FLANARANT: Understand win-win or lose out
- India's labour law reforms edge a step closer
- China and Vietnam lead US apparel imports in July
- Retailers voice concerns on Scottish independence
- H&M goes green with Conscious Denim
- Under Armour "resonating strongly" with consumers
- TPP talks "make progress" but issues remain
- Adidas defends position despite investor unrest
- Brandix selects first "game-changing" innovations
- Apparel Market in China to 2018 - Market Size, Trends, and Forecasts
- Wool in the 21st Century: new prospects for a familiar fibre
- Global market review of denim and jeanswear – forecasts to 2020
- Global Database of the Top 1000 Apparel Producers - Company Names, Financial Performance, Key Executives, and Contact Details
- Global Database of the Top 1000 Cut and Sew Apparel Producers - Company Names, Financial Performance, Key Executives, and Contact Details