South African firm Platinum Holdings is set to launch a R100 million damages claim against LA Jeans and its parent company, LA Group, following a high court ruling over the planned sale of LA stores to Platinum. Platinum, which owns the Aca Joe, Vertigo, Jenni Button and Hilton brands, wanted to acquire 15 LA Jean stores in Cape Town, Johannesburg, Pretoria and Durban and 12 Oxygen stores in Johannesburg, Pretoria, Cape Town, and Port Elizabeth.