USA: Lands' End Selects Trilogy To Power New CRM System
Lands' End, Inc (NYSE:LE) has selected Trilogy to power its next-generation customer relationship management solution - combining sell-side e-commerce and eCRM. Together, Trilogy and Lands' End will transform customer interaction through Lands' End's contact centers, which handled over $1 billion in revenue last year. "Lands' End's success has been built on our widely recognised leadership in personalized customer service, and this work with Trilogy is a testament to our continuing commitment to set the standard," said Ann Vesperman Olson, vice president, customer services at Lands' End. "Together, Trilogy and Lands' End are implementing a next-generation customer relationship management solution - one that allows Lands' End to strategically address the needs of its customers by working with each customer in a highly personalised way," said Ajay Agarwal, senior vice president, sales and marketing at Trilogy. "In a crowded Customer Relationship Management market, we are thrilled to have been chosen by a renowned customer service leader as their strategic provider."With more than 6 million customers last year, Lands' End required a scalable solution with rapid response time and the ability to support the equivalent of billions of transactions and customer interactions a month across multiple sales channels. The Trilogy MultiChannel Commerce 2.2 solution's open, flexible architecture will enable Lands' End to fully leverage its existing technology infrastructure."Trilogy's flexible e-commerce platform serves our needs today," continued Olson, "and also provides a foundation on which to build as we rapidly expand Customer Relationship Management capabilities and transform every channel of our business."
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