Synergy Licensing has been named as one of Laura Ashley's licensing agencies, to help expand the brand into juvenile, toys, collectibles, publishing and consumable categories.

Synergy said that all licensed products will reinforce brand equity and "reflect the integrity" of the Laura Ashley name and reputation for designer quality merchandise.

"Our loyal Laura Ashley consumers look to us to provide a breadth of merchandise consistent with the distinctive look and quality that has made our brand so steadfast and successful" says Laura Ashley president Penne Cairoli. "Synergy Licensing understands our heritage and has the experience to bring us qualified licensees in categories that will enhance and grow the licensing programme".

Laura Ashley already works with over 30 other active licensees.