Lawson Software has added 19 customers from the fashion industry to its user base during the company's fiscal year 2007.

It now has a total customer count of more than 320 fashion customers globally.

The software company's applications are designed to streamline and control supply chain activities. Companies that selected Lawson in the past year included Hembly International, Rembrandt Suits and Sans Branded Apparel.

"The Fashion industry faces unique challenges, with rapid seasonal challenges, complex global supply chains and operational complexities such as multidimensional variables including colour, size, fabric, fit, customised logos," said Andrew Dalziel, marketing director of fashion for Lawson.

"With high order volumes, wide product variety, short lead-times and increasingly demanding consumers, it is crucial for these companies to look at ways to improve process integration, resource optimisation, forecasting, planning and production to improve responsiveness and timely delivery - while reducing unnecessary inventory from the supply chain."

During the year, Lawson launched an additional software package called Lawson QuickStep for Fashion - a preconfigured solution to reduce ERP implementation times.