THAILAND: Leading Garment Firms Unveil Asian Expansion Plans
Two of Thailand's leading clothing manufacturers have unveiled ambitious plans to expand their popular AIIZ and Camel brands into other Asian markets over the next few months.
Reno and Camel, which share the same owner, are preparing to launch their AIIZ and Camel as part of the group's plan to double its annual sales over the next five years from the current two billion baht now derived mostly from the domestic market.
Piya Thanakitamnuay, chief executive of Reno (Thailand) Co and Camel (Thailand) Co, said Reno's AIIZ products, which focus on the youth segment, were already sold through 35 outlets in six Southeast Asian countries: Singapore, Malaysia, Brunei, Burma, Indonesia and the Philippines.
However, in 2002 the company plans to look for more distributors to market its AIIZ brand in new markets. Within two years, he said, rugged clothes under the Camel brand would be made under licence in China, South Korea and Taiwan.
Mr Piya explained the group aimed to have between 250 and 300 outlets in the region in 2006. "We have already covered most of the local market and are getting good feedback on AIIZ sales in neighbouring countries," he said. "That encourages us to be more aggressive abroad."
He added: "Despite the economic downturn, Reno expects its sales this year to grow by more than 35 per cent from last year's level of two billion baht, fuelled by more outlets and new products."
Help test our new apparel sourcing tool.
- No US rush to Myanmar despite end to sanctions
- Using worker surveys to drive supply chain change
- Where does VF supply chain sit in growth strategy?
- Investment continues in Ethiopia clothing sector
- Rana Plaza four years on – Timeline of change
- Driving ban intensifies Myanmar logistics hurdles
- Amazon wins on-demand apparel manufacturing patent
- Trump bolsters "buy American" with executive order
- Start-ups chosen to re-think fashion industry
- Inditex, Adidas and Patagonia top ethical report
- Global market review of denim and jeanswear – forecasts to 2022
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Myanmar - ISA Country Report
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Clothing Market in the Top 5 American Countries to 2021 - Market Size, Development, and Forecasts