India's Council for Leather Exports (CLE) is telling the world about the occupational safety and quality standards in its industry.

The message is coming out loud and clear at CLE's stand at the A+A Fair in Dusseldorf.

And the CLE is expecting the Kolkata region, where the majority of these goods are produced to benefit from the campaign. The CLE said it wants to improve the Indian brand image.

The campaign seems to be paying off - in the first three days of the fair, there were 53 enquiries for Indian safety products.