Apparel industry technology solutions provider Lectra has appointed Paul Epperson as vice president of sales, manufacturing for North America, tasked with helping firms in North America optimise their cutting rooms and reduce manufacturing costs.

Epperson will be responsible for leading strategic growth solutions for CAD/CAM solutions in the North American market, which includes Canada, the United States, Mexico and some countries in Central America.

He reports to Lectra North America president Roy Shurling and is based in Atlanta, Georgia.

"Developing our position in North America is one of our top priorities and Paul's appointment will enable us to strengthen our sales team.

"At a time when many companies are cutting back, Lectra is continuing to invest in the future. As a result we are able to provide our customers with an innovative offer along with unrivaled consulting, support and customer care," said Daniel Harari, Lectra CEO.

Prior to joining Lectra Epperson spent 15 years at General Electric, where he most recently served as North American sales director for its automation division.