FRANCE: Lectra expands marketing teams
Technology firm Lectra has expanded its marketing teams with two new appointments across its global business.
Tania Garcia has been named as vice president of marketing for North America, while Peer Wiesner is the new marketing director for Germany, Eastern Europe and the CIS countries.
In her role Garcia will oversee Lectra’s marketing in North America, which includes Canada, the US and Latin America, and will ensure manufacturing and fashion customers in the region are kept informed of Lectra’s production and software solutions.
Wiesner is also tasked with driving awareness of Lectra's solutions in the automotive, furniture and fashion sectors.
"We are expanding our sales and marketing teams as part of our global development plan, in order to better serve our customers", explained Daniel Harari, Lectra CEO.
Lectra appoints Peer Wiesner Marketing Director for Germany, Eastern Europe, and CIS countries
Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials—textiles, leather, industrial fabrics, and composite materials—is pleased to announce the appointment of Peer Wiesner as Marketing Director for Germany, Eastern Europe, and CIS (Commonwealth of Independent States) countries.
Based in Munich (Germany), and reporting to Alexander Neuss, Managing Director for the region, Peer Wiesner’s objective is to drive awareness of Lectra’s full range of solutions in the automotive, furniture and fashion sectors.
“We are expanding our sales and marketing teams as part of our global development plan, in order to better serve our customers. This complex region—spanning 24 countries and 16 languages—is one of the main drivers of our European activities, with revenue growth of 11% last year”, explained Daniel Harari, Lectra CEO.
“Lectra is well known in these countries for its expertise, particularly in terms of CAM, thanks to the Vector® and Versalis® ranges. My role is to ensure that our customers benefit fully from Lectra’s technology to improve their productivity”, Peer Wiesner added.
“Peer will be a great asset in ensuring the region’s cutting-edge companies capitalize on our entire range of integrated solutions such as Lectra Fashion PLM, Modaris®and Kaledo®”, concluded Daniel Harari.
With 14 years’ experience, Peer Wiesner has worked in several advertising agencies and held different positions in communications and product marketing in software and IT services companies in Germany, including conject AG and Teleson AG. He holds a degree in Business from the University of Applied Sciences in Augsburg.
Lectra appoints Tania Garcia as Vice President, Marketing for North America
Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials—textiles, leather, industrial fabrics, and composite materials—is pleased to announce the appointment of Tania Garcia as Vice President, Marketing for North America.
Reporting to Roy Shurling, President of Lectra North America, Tania Garcia is based in Atlanta, Georgia. She will oversee Lectra’s marketing in the North American market, which includes Canada, the United States and Latin America. Tania Garcia is responsible for ensuring manufacturing and fashion customers in the region are kept abreast of Lectra’s advanced production and software solutions.
“Lectra is strengthening its team in North America as a response to the needs of customers in the automotive, fashion and furniture sectors, who demand more effective solutions based on their business operations, goals and competitive landscape. This diverse, dynamic and exciting market is ideal for Lectra because our comprehensive range of solutions is perfectly suited to meeting customers’ requirements,” said Daniel Harari, Lectra CEO.
The tremendous increase in manufacturing in Latin America, and continued strength of US manufacturing, is generating high demand for Lectra’s Vector® cutters, as well as for its consulting services that help customers improve their efficiency. On both coasts of the US, and in Montreal (Canada), the increase in fashion design means companies are seeking ways to improve their development processes and capabilities. “Tania’s knowhow and experience will help drive the expansion of Lectra’s solutions across North America, so that we provide the most added value to our customers’ operations,” added Daniel Harari.
“Lectra’s customers in North America face ongoing change and a redefinition of the marketplace, requiring them to develop alongside companies that are able to adapt and redefine themselves. Lectra does this as a matter of course, collaborating with major brands to identify industry challenges; and providing what our customers really need,” highlighted Tania Garcia.
Tania Garcia has more than 15 years’ experience in designing and implementing comprehensive integrated marketing programs. Prior to joining Lectra, she was Global Senior Director, Marketing and Communications, at information management group Recall Corporation. She has a bachelor’s degree in Classics from Vassar College, New York.
Lectra is the world leader in integrated technology solutions that automate, streamline, and accelerate product design, development, and manufacturing processes for industries using soft materials. Lectra develops the most advanced specialized software and cutting systems and provides associated services to a broad array of markets including fashion (apparel, accessories, footwear), automotive (car seats and interiors, airbags), and furniture, as well as a wide variety of other market sectors, such as the aeronautical and marine industries, wind power, and personal protective equipment. Lectra serves 23,000 customers in more than 100 countries with 1,350 employees and $287 million in 2011 revenues. The company is listed on NYSE Euronext.
Original source: Lectra
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