Technology firm Lectra is expanding its presence in India to provide local support to help manufacturers optimise the benefits of using its solutions.

The investments include two new offices in Delhi and Tirupur, an international call centre in Bangalore and strengthening its sales and distribution network with local partners.

Lectra has had a presence in India since 1998 and opened its own subsidiary in Bangalore in 2008, and CEO Daniel Harari describes it as "a fast-developing key market."

"Indian manufacturers have now reached a critical size, and they require local expert support to optimise the benefits they can have by using Lectra solutions," he adds.

The growth of India's manufacturing segment, especially in the fashion industry, is being fuelled by the availability of raw materials and skilled labour, growing domestic demand, and the ability to make a variety of products, says Laxmanasandra Jayaram Prashanth, managing director, Lectra India.

Firms are also turning to technology to help them reduce the cost of manufacturing and improving productivity.

Lectra's new offices will support customers in North India, where many fashion companies are based, and the southern states of Tamil Nadu and Kerala. Tirupur is the foremost garment cluster in India and has a significant presence at the lower end of the international hosiery and knitwear market. This cluster accounts for more than 50% of cotton knitwear exports from India.

It is also teaming up with local partners Magnum Technology Solutions, Imperial Group of Companies and Alpine Knits to help identify business opportunities and handle implementation, training activities and support.