Lectra, the French developer of integrated CAD/CAM solutions for the soft goods industries, has named Hotsumi Baba as managing director, Lectra Japan.

Based in Tokyo and reporting to Asia-Pacific president Robert Agnes, Baba is responsible for directing Lectra's overall operations in Japan.

He will also work to increase sales growth of value-added software, hardware and services across all market sectors and to boost the strength of the Lectra brand in Japan.

Hotsumi Baba joins Lectra from MSC Software Japan Ltd where he was vice president of sales.