Software and IT developer Lectra has named company veteran Roy Shurling as its new president of Lectra North America, based in Atlanta.

Reporting directly to Lectra CEO Daniel Harari, Shurling takes on responsibility for all Lectra business in the US, Canada, Mexico and the Caribbean.

Shurling has spent more than 20 years with the company, holding a range of positions including, most recently, world senior vice president of automotive and transportation.

North America accounted for 16% of Lectra global revenues in 2007, with sales totalling US$50m from more than 2,500 customers, but the company has been dissatisfied with its performance there.

"In the United States, we have suffered in the past from our own weaknesses, despite the key initiatives we have taken in recent years," said Harari.

"With Roy now in charge, we have the strong leadership necessary to drive our teams and to move forward."