French lingerie maker Lejaby has been renamed La Maison Lejaby ahead of its relaunch under new ownership.

The announcement comes after the insolvent company was acquired in January by a consortium led by Alain Prost, the ex-CEO of Italy's La Perla and previously MD of another French lingerie brand, Chantelle.

The consortium, which has retained 195 of Lejaby's's 450 staff in France, is planning to invest EUR7m in re-launching the brand.

La Maison Lejaby will focus on the top end of the market with a 'haute couture' autumn-winter 2012-2013 collection, highlighting its 'Made in France' origin. The company is also poised to re-launch its  Rasurel swimwear line and plus size brand, Elixir.

Meanwhile, a second Lejaby site, in Bourg-en-Bresse, which closed at the end of 2010, has been taken over by Assya Hiridjee, the sister of the founder of the Princesse Tam Tam brand. She is planning to hire around 50 staff over the next six months who will work on a lingerie range Monette Paris, to be launched in 2013.

Another Lejaby production plant has been acquired by Sofama, a company which supplies handbags to LVMH subsidiary Louis Vuitton.