USA: Leslie Fay Signs License Agreement With Bruscan, Inc.
The Leslie Fay Company, Inc. today announced that it has signed a license agreement with Bruscan, Inc. to manufacture a line of women's shoes using the Leslie Fay trademark. The licensing agreement is effective immediately."Ladies footwear is an important addition to Leslie Fay as it continues to build its brand equity in women's fashion. The license with Bruscan is for a line of footwear and slippers that will appeal to Leslie Fay's core traditional and sportswear customer," said John J. Pomerantz, chief executive officer of Leslie Fay, Inc. "We are enthusiastic about our partnership with Bruscan, a company that shares our high standards and commitment to produce quality fashion products. We are confident Leslie Fay footwear will be welcomed by the major department stores and specialty shops that are our customers.""We are excited to have been selected by Leslie Fay to produce a line of footwear for the company. We believe our quality women's shoes together with Leslie Fay's tremendous brand loyalty will provide our customers with an exceptional product," said Matthew Cantor, principal of Bruscan, Inc. "Bruscan, like Leslie Fay, prides itself on providing high quality products and reliable service to its customers. We look forward to working with the company for many years."The Leslie Fay Company, Inc. sells its career, evening and social occasion dresses and its sportswear through leading department and specialty stores nationwide. The Company's moderate-priced brands include Leslie Fay -- one of the best-known trademarks in women's apparel -- Leslie Fay Haberdashery, Joan Leslie, and Reggio. Its "better" price brands include David Warren, Rimini by Shaw, Outlander Sportswear and Hue. Leslie Fay is a licensee for the Liz Claiborne and Elisabeth dress labels. The Company has operated continuously as an apparel company since its founding in 1947.
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