Levi Strauss expands recycling scheme across US
The clothing recycling initiative aims to reduce the volume of textiles sent to landfill
Jeans giant Levi Strauss & Co is expanding its clothing recycling initiative to all stores in the US, as part of ongoing efforts to reduce the amount of textiles that end up in landfill.
Annually, US consumers discard more than 28bn pounds of unwanted clothing, shoes and other textiles. Around 85% or 24bn pounds of this ends up in landfills.
By extending the programme, Levi Strauss says it will be easier for consumers to recycle clothing and shoes, and create an infrastructure that supports a circular economy by 2020.
In the apparel industry, this refers to designing a product from cradle-to-cradle rather than cradle-to-grave. With its pilot of Wellthread last year, LS&Co designers created a 100% recyclable product from a single fibre – cotton – that met durability expectations, and could be easily remade into new garments.
Under its clothing recycling scheme, consumers can drop off any brand of clean, dry clothing or shoes in the collection boxes at Levi's stores, and receive a 20% discount on a full-priced item in store.
Recycling clothing by separating fibres and creating new garments reduces the need for virgin cotton, generating significant water and other environmental resource savings, according to Levi Strauss & Co.
"We’re thinking about sustainability across all facets of our business and how to shift consumer behaviour to make recycling clothing the norm," said Michael Kobori, vice president of sustainability.
"As an industry leader, we consider all phases of our product lifecycle, including stages beyond our direct control like the product’s end point. Collecting used clothing at our stores makes it simple and easy for consumers to do their part and builds upon our commitment to do the right thing for the environment."
Levi Strauss has also been working to reduce its water usage, and has saved more than 1bn litres of water through its Water<Less finishing process. The process reduces the water used in garment finishing by up to 96%, according to the company.
Help test our new apparel sourcing tool.
The assets of Crailar Technologies, developer of the sustainably grown Crailar Flax based fibre, have changed hands following the decision at the end of last year to put them up for sale....
Jeans giant Levi Strauss & Co has more than doubled its second-quarter profit after a reduction in charges and lower product costs helped offset flat revenues....
Clothing maker Hampshire Group is to transition its Dockers clothing brand licenses back to Levi Strauss & Co after reaching an agreement with the US denim giant....
Denim North America (DNA), a division of DNA Textile Group, is launching a new US-made denim constructed using a yarn made out of cotton knit cuttings discarded during the apparel cut and sew process....
Researchers from California's Berkeley School of Information are the latest innovators to team up with Google's Project Jacquard, in a partnership that has led to the development of a new color-changi...
Workwear maker Cintas Corp has become the latest company to join Google's Project Jacquard, in a partnership that aims to produce uniforms enhanced with smart garment technology....
Denim giant Levi Strauss & Co has launched a global fellowship programme that will see it partner with socially and environmentally conscious entrepreneurs to accelerate innovation in sustainable appa...
- Rana Plaza four years on – Timeline of change
- Trump and Brexit get a dose of pragmatism
- Using worker surveys to drive supply chain change
- Industry groups reaffirm commitment to Bangladesh
- Where does VF supply chain sit in growth strategy?
- Inditex, Adidas and Patagonia top ethical report
- US textile industry applauds Trump executive order
- Gap unveils five-year sustainable fibres pledge
- Calls for supply chain transparency standard
- Pentland Brands reveals Berghaus factory list
- Global market review of denim and jeanswear – forecasts to 2022
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Myanmar - ISA Country Report
- Clothing Market in the Top 5 American Countries to 2021 - Market Size, Development, and Forecasts