Jeans giant Levi Strauss & Co has appointed Seth Ellison as president of its global Dockers brand to manage its strategic direction, product development, marketing and business operations.

Ellison replaces Anne Rohosy, who has been named executive vice president and president of commercial operations for the Americas and Europe regions at Levi Strauss.

Reporting to president and CEO Chip Bergh, Ellison will join the jeans maker on 10 September.

"Seth has a proven track record of driving growth in the apparel industry, growing both large established brands and start-ups," said Bergh. "Seth's business acumen is the perfect complement to the design, marketing and product talent that is re-energising the Dockers brand today."

Ellison previously worked at Perry Ellis' swimwear group, EMEA Apparel, surfwear brand Quiksilver and Nike's Hurley division. He most recently served as chief commercial officer at Alternative Apparel.