US: Levi Strauss to trial Crailar fibre in production
The next phase of production trials for apparel products made using the Crailar Flax fibre is about to get underway after the final large-scale commercialisation trial with Barnhardt Manufacturing was completed this month.
The resulting fibre will now go to partner brands including Levi Strauss for further production trials that would typically precede a large-scale production run for retail.
The amount of fibre delivered could yield as many as 50,000 units of a regular Levi's product, according to Naturally Advanced Technologies Inc (NAT), which produces and markets the fibre.
"This is a validating step for Crailar as we demonstrate the ability of our technology to scale without risk, and as we finalise the completion of our full scale production facility in Pamplico, South Carolina," said Ken Barker, CEO of NAT.
"Most importantly, this is a key milestone as we look to expand finished products available at retail."
Crailar, which is made from flax, hemp and other bast fibres, results in a sustainable, natural product that feels and can be cared for like cotton.
Generally, 2013 is seen as being another challenging year for the apparel industry - although there is cautious optimism for an improved business environment. Issues such as compliance, sustainability...
Opportunities the apparel industry should focus on this year include developing strategic relationships to improve flexibility across the supply chain; a focus on adding value through design, innovati...
What should apparel firms have learnt from the upheaval of the past couple of years - and what should they be doing now if they want to remain competitive into the future? They need to remain nimble e...
Uncertainty is perhaps the biggest challenge facing the apparel industry in 2013. The economic situation in Europe and the US, a combination of rising production costs and flat prices, the pressure to...
Two campaigns carried out over the past two years by two groups of activists have achieved very different results. Whereas Greenpeace has successfully corralled major brands and retailers into its Det...
Crailar Technologies has entered into an agreement with Cotswold Industries to develop sustainable pocketing and waist banding for its apparel customers....
Jeans giant Levi Strauss & Co has seen its fourth-quarter and full-year net profit rise after a tax benefit and lower cotton prices helped offset a fall in sales....
Apparel company Limited Brands, owner of lingerie brands Victoria's Secret and La Senza, has become the 14th major business to pledge to eliminate all releases of hazardous chemicals throughout its su...
- New American Apparel CEO sees solid platform
- George at Asda on responsible retail journey
- Outlook 2015: What's happening with sourcing?
- Outlook 2015: Challenges and opportunities
- Philippines garment sector upbeat over EU GSP+
- EU exploring responsible garment supply chains
- Tommy Hilfiger digital showroom to reduce samples
- Adidas sells Rockport for $280m to focus on sports
- Fashion brands facing strong dollar “headwind”
- Gap to close Piperlime division
- Myanmar's Garment Sector - Opportunities & Challenges in 2015
- Outdoor performance apparel: peaks, valleys, and green fields
- Li & Fung Limited (494) - Financial and Strategic SWOT Analysis Review
- E-Textiles: Electronic Textiles 2014-2024
- Management briefing: Outlook 2015: Apparel industry issues in the year ahead