UK: Levi Wins Cheap Jeans Battle With Tesco
Jeans giant Levi Strauss & Co was celebrating on Wednesday after leading UK supermarket chain Tesco admitted defeat in its long-running battle to source cut-price denim products from outside the European Union.
Tesco hoisted the white flag after a High Court judge upheld a decision by the European Court of Justice last year that stores must have the permission of the trademark owner to buy goods on the grey market.
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