Levi Strauss on Wednesday said it is planning to launch its Signature discount clothing line in European supermarkets next spring.

It will shortly begin negotiating with discount retailers and supermarkets in the UK, France and Germany. The move follows its US roll-out, where the Signature jeans will be on sale in Wal-Mart from July.

The Signature jeans will sell for about £25, against an average price of £45 for its others.

Although Levi Strauss hasn't revealed the names of the retailers it will be talking to, supermarket chains are likely to be included in discussions.

Eighteen months ago the San Francisco-based jeans giant won a court battle to prevent UK supermarket group Tesco from selling cut-price Levi's jeans sourced more cheaply from the unapproved "grey market" outside the European Union.