LF USA, a division of global sourcing giant Li & Fung, is partnering with high-end men's wear company Trinity International and British Heritage Brands (BHB) to launch the Kent & Curwen brand in the US.

The Kent & Curwen brand already has a proven track record in Asia under Trinity, a member of the privately held Fung Group, which also owns the Gieves & Hawkes and Cerruti brands.

The new deal will enable LF USA to enter the higher price point better men's business, as well as leveraging LF USA's existing distribution platform, Heritage's management team and the existing product design capability of BHB.  

BHB will run the day-to-day operations of Kent & Curwen in the US, LF USA will provide the distribution platform and back-office support, while Trinity will license the brand.

The news comes after Li & Fung last week said the restructuring of LF USA remains on track, as the division will continue to look at its brand portfolio in the US.

Hong Kong based Li & Fung reported a 69% slump in first-half profit and flat revenues, due to a change in its business mix and one-off gains.