Global consumer goods and logistics giant Li & Fung has won a new multi-year licence to sell apparel and accessories under the US Polo Assn brand in China.

Li & Fung’s LF Asia subsidiary signed the deal with USPA Properties, which looks after the US Polo Assn brand, making it the master licensee in China.

LF Asia will source US Polo Assn-branded apparel and accessories, selling the items in retailers across China.

The brand has been available in China for more than a decade, but expects to substantially increase its sales thanks to the new partnership.

“LF Asia is the ideal partner to represent the US Polo Assn brand in China,” said David Cummings, president and CEO of USPA Properties.

“As we continue to rapidly expand our international operations, we believe LF Asia’s leadership in this critical market will make a significant difference.”