Apparel and accessories brand Life is good has gone live with a business-to-business (B2B) on-line ordering solution for its retail dealers and sales reps.

The iVendix software application from CenterStone Technologies enables dealers and sales reps are able to view automated catalogues, check on the availability of product, place orders, and track and monitor the status of those orders via the web.

"Our retailers will have round-the-clock access for ordering, tracking, and monitoring," said Bert Jacobs, CEO of Life is good.

The Boston-based brand is sold by more than 4,000-plus specialty retailers.