Apparel group Limited Brands is to use SAP AG's retail solutions to manage its brand portfolio, retail operations and global supply network.

Limited Brands will centralise its operations on the SAP platform, using industry-specific applications such as SAP POS Data Management to increase responsiveness to market demand, gain operational efficiencies and support the ongoing growth of its brands.

SAP for Retail will allow the firm to serve consumers across multiple channels with a broad suite of retail-specific capabilities, ranging from merchandise management and planning to workforce management.

SAP Apparel and Footwear software will also provide Limited Brands with control over its global supply network.