Apparel company Limited Brands, owner of lingerie brands Victoria's Secret and La Senza, has become the 14th major business to pledge to eliminate all releases of hazardous chemicals throughout its supply chain and across all products by 2020.

The commitment has been made in response to Greenpeace's global Detox campaign.

The environmental pressure group said the promise had come following the revelation that it had found traces of phthalates – claimed to be hormone-disrupting – in underwear bought from Victoria's Secret in the US.

Limited Brands has said it will disclose discharge data from 80% of its global supply chain by the end of this year.

“Limited Brands has the chance to move from toxic villain to ‘Detox angel’ with its commitment to completely eliminate all hazardous chemicals from its supply chains and products,” said Marietta Harjono, Detox campaigner at Greenpeace International.

“The onus is now on the company to follow up on its ambitious statement and quickly turn words into action.”

Meanwhile, Sam Fried, executive vice president for law, policy and governance at Limited Brands, said: “Limited Brands considers clean water as a critical global issue, and is proud to join Greenpeace in its campaign to eliminate hazardous chemical use.”

Other companies who have committed to the so-called "Detox challenge" include BenettonSpanish retail giant Inditex, operator of the Zara fashion chain, Fast Retailing Co, operator of the Uniqlo casual clothing chain, Adidas, C&AH&MLevi StraussNikePuma,M&S and H&M.