US retailer Limited Brands Inc is to open its first Victoria's Secret lingerie store in the UK in 2012.

While the company said further details will be announced in August, it revealed the new 16,500-selling-square-foot flagship will be located in London on the corner of New Bond Street and Brook Street. 

It is the latest international expansion move for Limited Brands, which also operates the Pink and La Senza chains.

In April it said it was setting up a Canadian division to support its retail expansion in the country, and later this year plans to open Bath and Body Works stores in the Middle East through a franchise deal with MH Alshaya.