Lindex has reduced water and energy consumption in its new denim collection

Lindex has reduced water and energy consumption in its new denim collection

Swedish fashion retailer Lindex has launched its first denim collection made using sustainable fibres and produced with low impact processes reducing water and energy consumption.

Lindex worked with sustainable technology firm Jeanologia to assess and optimise the environmental impact, the washing processes and the recipes for the collection, which is manufactured in Bangladesh. As a result, water consumption was reduced by up to 42% and energy usage by 27%, the company says.

Using Jeanologia's EIM Software score criteria, Lindex's Bangladesh production office worked with suppliers to tweak all parts of the denim process making it more sustainable. Some washings were dropped, such as extra rinses, and other washes were combined to save on water, energy and chemicals.

“We are very happy about the results, and this is only the beginning,” said Lars Doemer, Lindex global sustainability manager for production. “We seek constant improvement in how our fashion is produced and we are working hard to reduce our environmental impact.

“In this sustainable denim collection we have selected some of our most popular denim styles for women and kids and worked through the washing processes. Small changes led to great results. Now we look forward on implementing this technique at all of our denim.”