Lindex moves forward on sustainable denim goals
The majority of Lindex's denim is now made from sustainable cotton
Swedish fashion chain Lindex has taken a "big step" towards its sustainability goals after revealing that the majority of its denim is now made from sustainable cotton and produced in low impact processes saving water, energy and chemicals.
According to Anna-Karin Dahlberg, production support manager at Lindex, the company has set a target of making at least 80% of its garments from more sustainable fibres by 2020.
And some of the styles in its new Better Denim range for women and children are "completely" sustainable: made from organic cotton, with sustainable trims and produced with water, energy and chemical saving processes. They feature hang-tags made from recycled paper, attached with organic cotton strings.
All five-pocket denims have the size printed in the waistband, reducing paper from not using main and size labels; while some of the denim bottoms feature sustainable trims like zippers, buttons, rivets and badges.
For its spring Better Denim campaign, Lindex is also introducing its very first upcycled item – a sneaker made from re-used denim. All parts of the shoe are sustainable, with the denim fabric being collected from the post-consumer textile reuse and recycling flow managed through Lindex stores and sorted by Swedish second hand organisation Myrorna. The denim sneaker is made in collaboration between Lindex, Myrorna and Fair Unlimited.
The campaign will launch in all Lindex stores and online today (17 February).
Lindex launched its first denim collection made using sustainable fibres and produced with low impact processes reducing water and energy consumption in September last year. By working with sustainable technology firm Jeanologia, the collection, which was manufactured in Bangladesh, reduced water consumption by up to 42% and energy usage by 27%.
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