Apparel group Liz Claiborne has appointed Jill Granoff as group president of direct-to-consumer.

In this position, Granoff will be responsible for the company's specialty retail and outlet stores as well as its e-commerce websites in the US.

President Trudy Sullivan said: "Direct-to-consumer is a significant growth engine for Liz Claiborne, accounting for 25% of our total revenues in 2005. Our goal is to drive this number to 29% in 2006.

"We are highly committed to this channel and adding someone with Jill's expertise is exactly what we need to accelerate the momentum we are building."

Before joining Liz Claiborne, Granoff was president and COO of Victoria's Secret Beauty, a division of Limited Brands.