Apparel seller Liz Claiborne Inc today (13 February) named David Bassuk as co-president and chief operating officer at its Juicy Couture unit, making permanent a consultancy role he has held for several months.

Bassuk will oversee finance, operations, planning and allocation, international, e-commerce, wholesale sales and operations and facilities, the company said. He will also partner with co-president and chief creative officer LeAnn Nealz on the management and overall leadership of the Juicy Couture brand.

Both Bassuk and Nealz will report to William McComb, chief executive officer of Liz Claiborne Inc.

"Dave is a retail industry leader with more than 20 years of experience helping retailers and leading apparel and accessories brands," McComb said. "He has been consulting with LeAnn and her team for several months on Juicy Couture's global operations strategies.

"With LeAnn and Dave at the helm, Juicy Couture is primed to regain its position as one of the most sought after global lifestyle brands."

Bassuk joins Juicy Couture from consulting firm AlixPartners where he was the head of the global retail practice. Prior to that, he was a member of the management team of Kurt Salmon's retail practice.

"We have waited a long time to fill this role, looking for a leader with just the right skill sets," LeAnn Nealz added. "Dave and I complement each other perfectly, and we have worked very well together over the past few months."

Liz Claiborne, which has sold or discontinued a number of brands including its namesake label in an effort to restructure its business and enhance profitability, is due to change its name to Fifth & Pacific Companies in May as it focuses on the Juicy Couture, Kate Space and Lucky Brand units.

Sales have been sluggish at Juicy Couture, its biggest brand. In its most recent quarter, Juicy's net sales were down 7.2 percent compared to a year earlier.

But last month lowered its full-year earnings guidance after Juicy Couture recorded a drop in same-store sales of 7% in November and 5% in December.