The switch will be made in October

The switch will be made in October

UK retail group Aurora Fashions has appointed its current Coast managing director Liz Evans to the same role at its Oasis chain.

Meanwhile, Margaret McDonald will replace Evans as managing director of Coast from October 2010.

Evans joined Coast as retail director in February 2006 from Marks and Spencer. In November 2007 she was promoted to the position of managing director of Coast. Under her leadership, Aurora said that Coast has opened 90 stores, including opening in 7 new international markets.

McDonald joins Aurora directly from her position as CEO of LK Bennett since 2008. She started her career at Primark before working in the US for five years, gaining global experience with Banana Republic, Gap and Limited Inc.

Mike Shearwood, CEO of Aurora Fashions, said: "I am delighted to announce these appointments which are a key part in positioning both Oasis and Coast for continued growth and future success."

Aurora operates the Coast, Karen Millen, Oasis and Warehouse brands.