Italy-based fashion company London Mode has changed its name to Legrenzi Fashion Company, reported L'Arena.

Legrenzi is named after the company's owners the Italian Legrenzi family.

According to co-CEO Massimiliano Legrenzi, London Mode was not suited to a company which dealt with Italian styles, the report said.

Legrenzi is concentrating on growing its business internationally and is especially keen to expand to ex-Soviet states after breaking into the Ukraine and Kazakhstan.

It is also eyeing Argentina and Mexico as export markets.