Adidas recently celebrated more than 25 years of sourcing in Indonesia

Adidas recently celebrated more than 25 years of sourcing in Indonesia

German sporting giant Adidas says long-term partnerships are the key element of its sourcing model as it celebrates more than 25 years of manufacturing in Indonesia.

Instead of frequently changing suppliers depending on which one can offer the same product for the cheapest price, Adidas said it focuses on key long-term partners that are transparently disclosed in its global supplier list. The relationship with these core suppliers has existed for over a decade, it claims.

This year the company celebrated more than 25 years of sourcing in Indonesia, one of its key sourcing locations.

Adidas initially started sourcing footwear and apparel in Indonesia and now sources accessories and gear as well. Its Adidas Predator football boot has been consistently produced in Indonesia over the last 20 years.

"Our sourcing strategy embodies the very spirit this company is built upon: only the best for the athletes," said John McNamara, Adidas group SVP for sourcing. "We do not simply buy products from our suppliers, but we instead have built outstanding, long-term partnerships with them which ultimately allow us to develop and bring the best-performing product to market."