US: Louis Vuitton wins another round in fake goods battle
Luxury goods label Louis Vuitton has won another victory in its battle against fake goods with a court injunction against New York's Canal Street landlords.
Owners of seven properties on the well-known "Canal Street Corridor" have agreed to take action to prevent the sale of counterfeit Louis Vuitton goods by their tenants.
In keeping with the terms of the deal, made through the US District Court for the Southern District of New York, the landlords will clearly post signs in and outside of all properties included in the case stating that the retailer is not authorised to sell Louis Vuitton merchandise.
The landlords will also provide full access to, and pay the cost of, a court-appointed monitor to conduct frequent searches of both public and private areas of the buildings to prevent the sale of any counterfeit Louis Vuitton goods, add a provision to lease contracts banning the sale of counterfeit goods on the premises, and immediately move to evict any tenant found to be in possession of fake Louis Vuitton products.
Louis Vuitton previously entered into similar legally binding agreements with two landlords in 2005. There are now 18 buildings along the Canal Street Corridor - an area widely recognised as a haven for counterfeiters - covered by the injunctions, which include frequent monitoring to prevent the possession and distribution of goods infringing on the brand's intellectual property rights.
Nathalie Moulle Berteaux, director of intellectual property development for Louis Vuitton's parent group LVMH said: "The momentum we are gaining in our relentless fight against counterfeiting is tremendous, not only in the US but also in other marketplaces worldwide
"By working closely with law enforcement authorities and other trademark holders and compelling those aiding and abetting counterfeiters to accept responsibility for the counterfeiters' criminal actions, we are putting a stranglehold on the distribution of fake goods.
"Those seeking to purchase counterfeit Louis Vuitton goods on Canal Street must now face the danger of following a stranger down a dark alley, or stairway, to a hidden room, which serves as a both deterrent to shoppers who fear for their safety, and a strong reminder that the sale of counterfeits is a crime."
Berteaux said that there was still much work to be carried out in the battle against fakes and that the company was expanding the program locally, as seen with the recent victory against the owner and operator of Beijing's "Silk Street" shopping mall.
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