Former Marks & Spencer buying and design director Helen Low is returning to supermarket retailer Asda in October to take on the role of general manager for design at the George brand.

Low will report to George brand director Fiona Lambert.

A spokesperson for the company told just-style today (19 July) that before joining Marks & Spencer eight years ago, Low worked at Asda. Prior to this she worked at retailer Next.

Carole Boyes-Weston has been named as Low's replacement at M&S, serving as head of design for its Per Una and Limited Collection brands.