CANADA: Lululemon inks exclusive deal on X-Static fibre
Lululemon has inked a strategic partnership with Noble Biomaterials, which will give the sportswear brand exclusive use of Noble's X-Static antimicrobial technology in its performance apparel.
"An alliance with a top athletic brand like Lululemon advances Noble's mission to be the premier provider of bacterial and odour management solutions," said Jeff Keane, CEO of Noble Biomaterials.
"We share a vision with Lululemon to keep both people and products performing at their best, making it a winning partnership for each company."
Noble Biomaterials has provided Lululemon with its X-Static technology for the group's Silverescent fabric since 2005. Made with 99.9% pure metallic silver, X-Static is designed to provide permanent odour protection by naturally inhibiting the growth of bacteria on the surface of fabrics.
The X-Static fibre is woven directly into the garment and will not wash out over time through laundering.
"Lululemon has worked with Noble for nearly a decade to differentiate our products and we welcome the opportunity to solidify this partnership," said Lululemon CEO Christine Day.
"This unique opportunity allows us to continue to innovate our technical product with X-Static, which has helped Lululemon set the industry standard by using the most powerful silver fabric technology to create our Silverescent fabrics, and secure our leadership position in the "anti-stink" athletic apparel market."
Lululemon Athletica, based in Canada, specialises in the design and sale of technical apparel and accessories for athletic pursuits such as yoga, running and general fitness at premium prices. The com...
Increased costs, quality issues, and weakened demand resulted in job cuts and widened losses for certain retailers in 2013. But overseas expansion, the value of domestic manufacturing, and innovative ...
Capital Group is rumoured to have more than doubled its stake in beleaguered Canadian yoga wear brand Lululemon Athletica, which has been battling falling sales after complaints about the quality of i...
Adidas, Esprit, and Gap Inc are among a coalition of 30 retailers and brands that have signed a new letter calling for an investigation into the recent violence in Cambodia's garment industry....
Instead of our regular look at the most read stories on just-style during the week, we thought a fitting end to the year would be to take a look at the top stories on just-style in 2013. Garment facto...
Lululemon Athletica has blamed macro and execution issues for cutting its full-year sales guidance, despite recording a 15.2% increase in profit during the third quarter....
- Myanmar - right time, right place, new challenges
- 3D printing gears up for fashion industry change
- Apparel working conditions linked to profit
- Morocco plans to grow fast fashion exports
- Cutting pollution saves China textile mills money
- Cambodia growth to slow on competition and cost
- China cotton imports to rise as Xinjiang cuts crop
- Adidas launches "lightest ever" football boot
- Crystal first China licensee of RevoLaze tech
- Thailand project to vertically integrate clothing