Poseley will be tasked with overseeing Lululemons global merchandising and design strategy

Poseley will be tasked with overseeing Lululemon's global merchandising and design strategy

Canadian sportswear brand Lululemon has appointed Kmart executive Tara Poseley to the role of chief product officer.

Poseley succeeds Jennifer Battersby, who has accepted the position of senior vice president of sourcing. Poseley joins Lululemon from her role as president of the multichannel, multicategory Kmart apparel business.

With around 25 years of experience in product development, merchandising and brand management for both large-scale and entrepreneurial apparel firms, Poseley will be tasked with overseeing Lululemon's global merchandising and design strategy.

"Tara brings tremendous experience in merchandising and product execution that will greatly enhance the leadership team and increase the level of sophistication with which we approach the merchandising function," said Christine Day, CEO of Lululemon Athletica. "In addition, her proven track record in product allocation and planning will help us to maximize the productivity of each lululemon store."

Earlier this year, Lululemon was forced to issued a temporary recall on its popular black Luon leggings due to issues with a key fabric used in the item. The recall has hit earnings with its second-quarter profit falling 1.3% last month. The company also lowered its full year earnings and revenue forecast.