LVMH has appointed Marcello Bottoli president and CEO of Louis Vuitton Malletier, effective in September 2001.

Mr Bottoli will report to Yves Carcelle, president of the LVMH fashion group which includes, besides Louis Vuitton, Loewe, Celine, Berluti, Kenzo, Givenchy, Christian Lacroix, Fendi, StefanoBi, Emilio Pucci, Marc Jacobs and Thomas Pink.

Yves Carcelle said: "We are very pleased to welcome Marcello Bottoli at the head of Louis Vuitton Malletier. His considerable international experience acquired both in Europe, the US and Asia, as well as his recognised skills in marketing and managing multinational businesses will be great assets to Louis Vuitton."

Marcello Bottoli is currently a member of the Reckitt Benckiser Group executive committee. Prior to joining Benckiser, he also held marketing positions at Procter & Gamble in Paris and Cincinnati and worked as a consultant with the Boston Consulting Group in Paris and Milan.