Jeffrey Gennette has been promoted to president of US department store retailer Macy's, taking on additional responsibility for its marketing and online business. 

Gennette, who has served as Macy's chief merchandising officer for the past five year, takes over the role from CEO and chairman Terry Lundgren. 

Gennette will retain day-to-day responsibility for the company's merchandising functions, as well as oversight of marketing and He will also assume responsibility for Macy's Private Brands organisation.

"As our president, with the additional responsibility for Macy's private brands, Gennette will have a total view of Macy's merchandise assortment and marketing strategy - both in stores and online - consistent with our omnichannel vision," said Lundgren.