US: Madonna's clothing range expands into Canada
By Katie Smith | 17 December 2010
Madonna and Iconix Brand Group has entered into its first international partnership with Hudson's Bay Company (HBC or the 'Bay') to manufacture and distribute its junior brand of 'Material Girl'.
Madonna's 'Material Girl' collection of clothing and accessories was originally launched in Macy's stores, US in August 2010 and will be exclusively available in all 91 Bay in stores in Canada in Spring 2011.
The multi-license agreement to manufacture and distribute the 'Material Girl' collection is part of an international expansion strategy.
Lanie List, chief merchandising officer of Iconix, said: "The creation and launch of the Material Girl brand was a success in the United States and we are thrilled to expand into Canada. HBC is the premier retailer in Canada and we are pleased to partner with them on this exciting expansion endeavor. This is the first in a series of new partnerships we plan on announcing for MG Icon properties."
The 'Material Girl' collection was inspired and designed in collaboration with Madonna and her daughter Lourdes, along with Iconix Brand Group's in-house fashion department.
Madonna is now part of the growing number of celebrities, including Kate Moss, Pixie Lott and Britney Spears launching their own clothing range.
Sectors: Apparel, Manufacturing
Companies: Iconix, Hudson’s Bay, Macy’s
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