Maidenform hires Kellwood’s Burns to drive sales

US: Maidenform hires Kellwood’s Burns to drive sales

By just-style.com | 13 October 2008

Intimate apparel maker Maidenform Brands Inc has hired Patrick J Burns from the Kellwood Company to the new role of executive vice president of sales and marketing.

Mr Burns will lead the firm's global sales and marketing efforts, in addition to driving Maidenform's direct to consumer businesses.

He will report directly to Maurice Reznik, chief executive officer of Maidenform, whose brands include Flexees, Lilyette, Control It and Rendezvous.

At Kellwood, Burns served in a number of senior executive roles, including most recently as corporate vice president and group president of Lifestyle Alliance, which is comprised of the Sag Harbor, Koret and Briggs New York brands.

Since joining Kellwood in 2002, he also served as the company's corporate vice president-chief strategy and marketing officer, president of Kellwood Intimate Apparel and chief executive officer of Gerber Childrenswear.

Sectors: Apparel, Manufacturing

Companies: Maidenform, Kellwood, Gerber Childrenswear