USA: Mail Safety Fears May Make Web More Popular
With concern about anthrax sweeping the nation, direct mail is looking increasingly unattractive as a marketing strategy for retailers. Many are turning to the Internet as a safe and viable solution. Peter Arnell of the Arnell Group, a division of Omnicron Group told the Wall Street Journal: "All of a sudden, the web will be critical again. In order to remove anxiousness, and talk to people, we're going to have to redefine direct marketing, and more than likely we'll do that through the web."
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