SPAIN: Mango Launches First Lingerie Line ‘Capricho’
Spanish women's fashion retailer Mango is set to launch its first lingerie collection 'Capricho' worldwide this year.
The Barcelona-based chain will sell Capricho exclusively in its 750 stores located in 73 countries.
The Capricho line is designed for "urban and cosmopolitan" women. It has a "daring" portfolio of 9 designs including bras, tangas, panties, slips and T-shirts in seven colours.
Mango said that the new line will strengthen its diversification plans in women's apparel. Apart from its own-branded clothing line, Mango sells shoes, bags, jewellery, perfumes and sunglasses.
Mango, which posted a 5.3 per cent sales jump to €1.05bn last year, is on a global expansion roll. The company plans to enter the Canadian market this year and the US
In 2005, it will open four stores in Toronto and Montreal and set a foot in Colombia,
Panama, Egypt and Finland this year.
Mango competes head-to-head with compatriot Zara and H&M, both of which sell their own lingerie lines.
By Ivan Castano.
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